Marketing on Instagram With More Authority!
When you are using Instagram to market your home business. A good practice, is to come from a place of more authority.
Simply posting some product or results pictures, and having your company replicated in your bio isn't enough.
You need something that establishes that positive authority. And also moves a person to take the next step in your process. Whether that's becoming a lead, joining your mailing list, or connecting with you on something like Facebook.
So how do you get authority, if you've just started your business?
Well here's a few things you can put into place right away. That will establish authority, and position you as the “go-to” person in your field or industry.
You need to have an offer of some sort in your bio. A cheat-sheet, a free PDF download, a video series. Something that you can give away for free.
This is a huge authority boost, and I see a lot of people under-estimating the importance of having something like this available to your followers.
For example, if you're in the health and wellness industry. And you're giving away a 10-step guide to losing 10 pounds in the next 10 days. And then you tie your products or services into the process. And you're giving this information away for free…
Instant authority! Even if you've only just started your Instagram account today!
Authority tip #2 – Use video!
If you're not utilizing video on your Instagram account, you're missing out big time. Especially now that they've added Instagram Stories. And your single videos can be up to 60 seconds long in your Instagram feed.
This should be a no-brainer! I know that when I started using video in my marketing. My results doubled. And then I have friends, that have seen even bigger jumps than that.
Video, is a huge, huge, huge authority booster.
Authority on Instagram tip #3 – Grow your following daily! This is one of the questions I get all of the time. How did you get so many followers?
And my answer is always the same. I focused on it. I studied it. I implemented what I learned. I tried new things. Everyday.
I use tools, I use hashtags, I follow the people that I want to follow me back, I use strategic timing with my posts (I post at the times of day, when most of my followers are active). I just focus on it. Daily.
So everything that I do, has some sort of audience building element to it. My wife and I have almost a combined 60,000 followers now. So I know that this stuff works.
And it's not that hard, you just have to stay consistent!
Because consistency is the biggest key to success with your Instagram account. Authority is all about leverage. Leverage tools, leverage your time, leverage other leaders. And if you have all of these things in place, you will have Insta-Authority!
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